Showing posts with label Columns. Show all posts
Showing posts with label Columns. Show all posts

Friday, 21 February 2025

3 Reasons Why Customer feedback Is Necessary for Your Business


Customer feedback guides and informs your decision making and influences your product roadmap. It’s also essential for measuring customer satisfaction among your current customers.

Getting an idea about on how customers view your product, support, and company is invaluable. So it is necessary that we look at the best ways you can gather insights from current and prospective customers who visit your site, page or space online or offline.

Top PR Firms in Nigeria, Top Digital Marketing Companies in Nigeria

1. Customer Surveys
Crafting a useful customer survey is no easy task. There are so many potential questions you could be asking customers, but you have to be careful in your approach.
Ask only questions that fulfill your end goal, construct smart and open-ended questions, ask one question at a time, make rating scales consistent, avoid leading questions.
Surveys can be created through google forms, type form or survey monkey.

2. Email and customer contact forms
Email is one of the most valuable ways to gather candid customer feedback.
However, you can improve the way customers reach out to you via email and maximize this channel’s effectiveness — all of these changes will create a better experience for customers, too.
Assuring customers of a speedy response, creating an organized customer feedback system, sending candid follow-up emails.

3. Social Media
There are various apps that could help in getting feedbacks. In fact, its the most comfortable platform to interact with customers.
Social media platforms like WhatsApp, Instagram, Twitter makes it more interactive and friendly.



Wednesday, 1 February 2023

PR gods- The Dead End: Where PR Fails



Overtime, many brands and businesses come with bowed heads and make complaints of low returns on advertising and PR budgets. While this is not impossible, recent PR studies at the NELOC Media Academy have shown that it actually occurs in one out of hundred cases. This especially is because of the advent of new and popular media platforms. It leads on to confirm that for every exception to a successful PR and Advertising Strategy, something went wrong in the PR Strategy draw up.
 

What then should you do if your business, brand or company falls in this exception?

Firstly, re-organise your PR and Marketing Strategy. There should ordinarily be an order for company and brand marketing operations. This makes it easy to follow procedures and steps to maximize profit. Take for instance, a case, where boosting a post on social media and distribution of brand publicity items are two items included in the many strategies developed, it will only take a proper PR strategy plan and template to determine which of them should come before the other.

Secondly, measure your results and conversions. This is key to help you determine where future advertising and marketing budget will be pumped into. In cases where there is no measure for conversions, sales rates and targets met, it is very likely that future advertising budget will go down the drain.

While you have a great brand product and service, the absence of a PR and Marketing Template can hinder any great sales coming your way. Since one main aim of your business and brand is profit, you can consider drafting a PR and marketing plan using templates like this. You can also reach here for a PR plan template.

Sunday, 10 May 2020

Coronavirus: Face masks, For Profit or Not ?

With the sudden rage of the Covid-19 pandemic, which appears to be a respiratory infection, health institutions have advised individuals to wear nose masks to prevent fluid discharge.
The Use of Local nose masks

Having this in mind, the increase in the demand for these have forced an artificial scarcity of these products, created a business sector and caused an intentionally induced inflation. It's not surprising to find Gucci face masks, Prada face masks and even Versace face masks. It looks thus that many have lost the focus of the reason for this demand.
Ankara Nose-masks

We still have good ones, who somewhat have a non-profit mindset.

Alice and Olivia agreed to a mask-for-mask donation with their #MASKTOGETHER initiative. For each mask sold through A+O, they will donate one mask to the medical community. For every face mask purchase, Inkkas will donate one mask to Model Citizen Fund. Model Citizen Fund is a platform that uses donations to fill backpacks with essential emergency items, then gives them to homeless individuals and disaster victims in need.

Aviator Jeans has begun manufacturing premium protective masks masks for consumer use and allocating the profit to support the manufacturing of face masks for the medical community and other essential workers. The Federal Competition & Consumer Protection Commission (FCCPC) railed against undue exploitation of consumers by retailers of the safety products.

“It has come to the attention of the Federal Competition & Consumer Protection Commission (FCCPC) that certain suppliers and retailers are taking undue advantage of citizens and engaging in unconscionable trade practices with respect to basic safety and protective apparel such as face masks and latex gloves, as well as personal hygiene products like sanitisers and anti-bacterial wipes, because these products are relevant and necessary in preventing infection or spread of COVID-19 (Coronavirus),” a statement signed by Babatunde Irukera, FCCPC chair, said.

“This unusual and inordinate practice of unreasonably increasing the price of these products in an indiscriminate manner, on account of the national public health concern (Coronavirus) violates both moral codes and extant law.


“Abusing citizens’ sensitivity, apprehension, anxiety and vulnerability, especially during emergencies that could adversely affect national security is a violation of law.”

The FCCPC noted specifically that Section 17(s) of the Federal Competition & Consumer Protection Act (FCCPA) prohibits “obnoxious trade practices”, or the “unscrupulous exploitation of consumers”.

The Commission said its surveillance efforts have revealed that some otherwise reputable pharmacies and department stores are engaging in price gouging and manipulating supplies in a manner that distorts the market, or temporarily restricts availability in order to unreasonably/unfairly increase prices.

“Any conspiracy, combination, agreement or arrangement to unduly limit or manipulate supply, in order to unreasonably enhance price or otherwise restrain competition is a criminal offence under S.108(1)(b) and (c), FCCPA,” the commission said.

“Any exercise or exploitation of undue pressure in selling or the sale of goods or services, or price manipulation between displayed, and selling price are also serious violations of the FCCPA under Sections 115(3) and 124(1). Taking advantage of the possibility of infection by a dangerous communicable disease to control supply, or unilaterally increase prices is predatory as it preys on the desperation of citizens.

“Considering the circumstances and the vital national interest/security this illegal conduct undermines, the Commission intends to strongly enforce the full letter of the law, including the fullest extent of penalties associated with this conduct.”

 

Saturday, 9 May 2020

Coronavirus: Industries That Thrive Despite the Pandemic


Business Talk
Much as the COVID-19 pandemic has affected almost every sector of the world's economy, not all sectors and industries have been a victim of this happenstance. There are certain peculiar industries that are currently witnessing uncommon growth in a recession-hit global economy.

One major sector with the boom is Healthcare. Being a boom period for businesses in the healthcare industry and its value chain, many of medical products and services are in high demand, such as surgical masks, hand sanitizers, disinfectants, vitamins, supplements, home healthcare, and medical supplies amongst others. Many healthcare companies are thus struggling to meet demands. Although saving lives is paramount in times like this, that has not stopped healthcare companies from smiling to the bank.


The Social Media industry has also experienced its share of the boom as consumption has risen sharply across the world since the outbreak of the coronavirus pandemic. According to a survey by the London-based market research firm, Kantar, in 30 economies between March 14 and 24, instant messaging giant, WhatsApp, has seen a 40 percent increase in usage due to the COVID-19 pandemic. Similarly, social networking platform, Facebook has witnessed a 37% bump in usage since the crisis began.
Social media and Coronavirus


In the telecommunications sector, organizations, including businesses, government agencies and religious bodies, have been forced to modify their modes of  operations in order to simultaneously keep their employees, community and people attached to their workings safe and ensure that their operations do not grind to a halt during the pandemic. More people than ever before are now working remotely. This phenomenon has elevated telecommuting platforms once considered luxuries to bare essentials of the work setting.

While stock markets have crashed and sent shares of travel and logistics companies like Uber and Lyft plummeting, the valuations of telecommuting companies like the video calling app, Zoom have skyrocketed. The estimated net worth of Zoom’s founder, Eric Yuan, has increased by more than $4 billion since the start of the coronavirus crisis.


Also for gaming, the entertainment industry generally is among the worst-hit industries in the coronavirus crisis. Movie studios have suspended production, sporting events have been cancelled, cinemas are shut. However, the surge in demand for home entertainment has particularly benefited one niche business in the entertainment industry: online video gaming. US telco, Verizon, revealed in a recent report that video gaming traffic on its internet network during peak hours has spiked by as much as 75% since the shutdown in the United States began, and similar figures have been reported by other sources across other gaming hubs around the world.


At the same time, E-learning has grown in use and value. For many, this lock down is an opportunity for self-improvement. And they have seized it to develop their knowledge and expand their skill set by taking online courses in programming, software development, cooking, makeup, fashion design, foreign languages and entrepreneurship, amongst others. Parents have also enrolled their children in online academic programs while waiting for schools to resume.

While we can conclude that it may not be fair for other sectors, the positive side is to leverage existing