Enabling creatives to amplify their entrepreneurial voice.
Building @fotopoolapp
@amplifyscale
@flowithdim
[email protected]
c linktr.ee/diimejii
Oladimeji Ajegbile
In 2017, I decided to leave my long term career path in architecture. I didn't have a detailed plan.
I just knew I wanted to explore something different creatively. I felt like there was more in me than the path I was going in. So I stepped away.
The next few years were quiet. I spent them mastering graphic design, user experience, photography, videography. Anything that helped me understand storytelling and visuals better.
There was no audience yet. Just practice.
Then I decided I would start documenting the journey of figuring it out publicly in video form.
Not because I knew it would become anything.
But because I wanted to see my own growth.
I studied creators I admired. I noticed many of them started with what they had. Still, I wanted mine to feel elevated from the beginning, so I started saving for a camera and microphone.
It took almost a year to save.
January 2019, I figured I needed a physical space to house all my creative chaos so I renovated a bedroom in an old apartment my parents owned.
I shared the process publicly. Painting walls, laying carpet, building furniture and figuring things out.
Every day, I posted a 60-second vlog. Nobody was paying me, but a few people were watching.
By February 2019, I stopped waiting. I decided to record my first proper YouTube video on my phone and posted it. I was nervous. I had no clue what I was doing, but I did it anyway.
By the end of 2019, I made a decision. For 90 days straight, I would post one video every single day.
So I studied short-form storytelling. Retention.
Hooks. Editing rhythm. I wasn't chasing brands.
I was sharpening skill.
Then in August 2020, Instagram launched Reels and I reposted all the high performing videos on TikTok I had already created during that 90-day content stretch and my account started growing.
Slowly, then steadily.
November 2020, I received an email from a brand offering me A50K to create a video. At the time, I didn't even understand what a big deal that was, so I declined because I didn't reallu see myself as someone brands paid yet.
I kept showing up, then in 2021, I got an email from someone who had been watching my content for a while. They loved the style and asked for my rate.
I didn't even have a rate card so I just said 150,000 Naira.
They said yes.
I was so excited about it that I created two drafts.
They chose one, I posted it and it performed well.
Just a month later, they paid me again to post the other draft I had already made.
That was the shift. I was getting paid to be myself.
Since then, I've worked with brands like Google, Amazon, Microsoft, HP, Coursera, Fiverr, Monzo.
Not because I reinvented myself, but because I stayed consistent long enough for the right people to notice.
Building @fotopoolapp
@amplifyscale 這
@flowithdim
[email protected]
c linktr.ee/diimejii