How to Fix Common Faults in your Social Media Strategy

 
Common pitfalls of a social media strategy

The following are

i. Not having a clear goal

ii. Focusing on vanity metrics e.g 

1.the number of followers you have 

2. the number of likes and comments 

3. the number of  shares or retweets

4. Wrong audience

5. Neglecting other marketing channels

6. Not using social media to its full potential