The digital space is so competitive that if you don't put in a lot of effort you might not achieve your business goals be it to increase sales or visibility.
As a business owner, you need more than posting on all social media platforms. If you have your business online and you've been using social media but there is no significant result, then you need to read this. I will share interesting hacks that can help your business grow on social media.
1. Pay More Attention to Video Content
If you haven't started using video in your content, I think this sign you've been waiting for. If you've been using it then make sure you keep at it. Reports have that video is the most preferred kind of content in the media. And 60% of shoppers purchase a product after watching a video online showcasing the product.
This is evident in the number of videos that get shared on most platforms like Instagram and Facebook increasing engagement- comments and shares.
If there is one thing your business needs to boost marketing is video content.
This can come in the following ways
This is evident in the number of videos that get shared on most platforms like Instagram and Facebook increasing engagement- comments and shares.
If there is one thing your business needs to boost marketing is video content.
This can come in the following ways
- Tutorial video
- Explainer video
- Behind the scene showing what goes on in the background
- Product information video
- Testimonial video
2. Make Use of the Story Feature for More Reach
Story is a feature on most social media platforms that allows you to share content either a video or picture that appears on top of the app and disappears after 24hrs.
This feature no doubt has increased the reach and engagement of brands that use it consistently.
According to Instagram's internal report stories have over 500 million viewers every day. And this feature allows viewers to engage with the content by answering questions, swiping up to the website, or responding to polls.
You should start using stories, especially on Instagram and Facebook to help your business grow and reach out to more people online.
This is where social media automation comes in especially when it comes to posting. It allows you to schedule your posts and are automatically posted on your profile at the scheduled time.
There are various social media automation tools that you can choose from depending on which meets your business needs. You can have your content planned out and created; have them scheduled every month in a short period.
This way you don't feel like you're spending your whole time on social media and you will be able to pay attention to other areas of your business.
Keep it short, simple, and valuable
This may sound cliche but it is a classic truth. As time goes on and information is readily available even as they are taking place. A lot of people are struggling with information overload and there is no control over what shows up on their screens. Everything is seeking attention, and more reasons the attention span is steadily decreasing.
You can't get the attention you need if your content is long and has no value.
Ever wonder why TikTok has over 500 million active users and Instagram added the Reels feature? Short contents are in demand and you need to keep your content short. And design your content to meet their needs or solve their problems as regards your products, they will stick with you and eventually buy your products.
Business owners now understand that for them to remain relevant, they need to connect with their prospects in a meaningful way that will ultimately turn them into buyers. Educate them on how to use your product, and help them with challenges that they may experience in the course of using your product. Answer their questions and keep them clued in on any developments on your products.
Always plan for the future and keep abreast of what works best for social media in promoting your business. The space never stays the same. While you shouldn't jump on all trends make sure you're not left behind.
6. Create Your Designs to last for a While
This feature no doubt has increased the reach and engagement of brands that use it consistently.
According to Instagram's internal report stories have over 500 million viewers every day. And this feature allows viewers to engage with the content by answering questions, swiping up to the website, or responding to polls.
You should start using stories, especially on Instagram and Facebook to help your business grow and reach out to more people online.
3. Automate Your social media activities
You don't want to go on a rat race trying to keep up with social media demands: creating posts, writing captions, interacting with your followers, engaging with other content, and so on. The truth is that it's a lot of effort and trying to do everything will leave you overwhelmed and drained.This is where social media automation comes in especially when it comes to posting. It allows you to schedule your posts and are automatically posted on your profile at the scheduled time.
There are various social media automation tools that you can choose from depending on which meets your business needs. You can have your content planned out and created; have them scheduled every month in a short period.
This way you don't feel like you're spending your whole time on social media and you will be able to pay attention to other areas of your business.
Keep it short, simple, and valuable
This may sound cliche but it is a classic truth. As time goes on and information is readily available even as they are taking place. A lot of people are struggling with information overload and there is no control over what shows up on their screens. Everything is seeking attention, and more reasons the attention span is steadily decreasing.
You can't get the attention you need if your content is long and has no value.
Ever wonder why TikTok has over 500 million active users and Instagram added the Reels feature? Short contents are in demand and you need to keep your content short. And design your content to meet their needs or solve their problems as regards your products, they will stick with you and eventually buy your products.
5. Use conversational style in your Marketing
With the advent of social media today, intentional business owners today no longer need to push their brands in the face of consumers without consumers having to say anything - all they ever wanted is for consumers to buy whether it meets their needs or not.Business owners now understand that for them to remain relevant, they need to connect with their prospects in a meaningful way that will ultimately turn them into buyers. Educate them on how to use your product, and help them with challenges that they may experience in the course of using your product. Answer their questions and keep them clued in on any developments on your products.
Always plan for the future and keep abreast of what works best for social media in promoting your business. The space never stays the same. While you shouldn't jump on all trends make sure you're not left behind.
6. Create Your Designs to last for a While
Make sure you do not include dates except when necessary. Some designs are meant to be evergreen and reuseable.